WE THE MUSIC DOC

Experimental songwriting approach writing a hit song in 30 days. 20 artists collaborate with 700 people to craft a hit song.

VIDEOGRAPHY/MUSIC

Project # 56

Lead: PW

Experience their journey through this insane experiment applying design thinking to music composition. An industrial designer, a music producer, and 20 Nashville artists team up to create a viral pop song in 30 days by using the design process for music composition.

What happens when you take power away from the music industry and give it to the public? Come see for yourself!

The origin story begins one day in 2022 when a blueprint dropped into Parker’s mind to merge design thinking with music composition. He needed a partner to bring this idea to life, and who better to call than his good friend, Dan? Their vibrant, intuitive personalities and visionary mindsets complement each other in a fun and unique way. They are not just creative innovators—they also have the business acumen needed to make things happen. Understanding what it takes to accomplish major projects, they are willing to put in the work to see their vision come to life.